From idea to
factory-ready in days.
Most founders spend months figuring out what to make, how to cost it, and how to brief a factory. 1st product compresses that into a single afternoon.
Choose a studio
and a starting line.
Start by selecting the category — footwear, bags, apparel, leather goods, or accessories. Then pick a preset line that fits your design direction. Each line has a name, a personality, and a set of defaults.
Build your spec
piece by piece.
The studio gives you every option group for your product — upper material, sole construction, hardware, lining, color. Pick what you want. The AI design brain gives you live feedback, costing, and manufacturability signals as you go.
Get everything
a factory needs.
When you're ready, export factory-ready documents. Each document is generated from your configuration — no copy-pasting, no formatting. The tech pack alone would normally take a week to produce manually.
Get matched to
the right factory.
1st product scores and ranks factories in India and China against your exact spec — material, complexity, MOQ, and lead time. You arrive at the conversation with a proper brief instead of a vague idea. Factories take you seriously from the first message.
Pick a studio and start configuring. The studio is free to explore — you only pay when you're ready to export your factory documents.